Former Chief Studio Officer at SEGA Europe Tim Heaton joins XR Games as Non-Exec Director

Former Chief Studio Officer at SEGA Europe Tim Heaton joins XR Games as Non-Exec Director
By Mat Murray on Mon Mar 18 2024

Leeds, UK, Mar. 18, 2023 – XR Games has welcomed Tim Heaton as its newest Non-Executive Director. With over 30 years in games, Tim has established himself as a prominent figure within the gaming industry, and is now eager to bring that wealth of expertise and experience to XR Games.

Heaton's previous roles include working as Chief Studio Officer at SEGA and Studio Director at Creative Assembly, the developer behind acclaimed titles such as the Total War series. His wealth of experience and industry insights will make him a valuable addition to XR Games, a studio going from strength-to-strength following its hit title ‘Zombieland: Headshot Fever’ on Meta Quest, Rift, Steam and PlayStation VR2.

"I am thrilled to be joining XR Games at such an exciting time for the company and the wider XR gaming industry” says Tim. “XR Games has already demonstrated its ability to create immersive and engaging experiences with world-famous licences in VR, and I look forward to working closely with the talented team to further drive innovation and deliver exceptional experiences for gamers and VR fans alike."

Bobby Thandi, Founder and CEO of XR Games, commented on the appointment. "Tim Heaton joining XR Games as a non-executive director marks another important milestone for our studio. His exceptional track record in the gaming industry, coupled with his insightful strategic vision, will undoubtedly propel XR Games to new heights of innovation and success. We're thrilled to welcome Tim aboard and look forward to leveraging his expertise to drive forward our mission of creating immersive and groundbreaking VR experiences for everyone."

XR Games has established itself as a key player in the VR gaming industry, recently announcing ‘Zombie Army VR’; a title it is developing in partnership with AAA game studio Rebellion. Following titles such as ‘Zombieland: Headshot Fever Reloaded’ on PS VR2, ‘Zombieland: Headshot Fever’ on Meta Quest, ‘ForeVR Pool’ and ‘ForeVR Cornhole’ for ForeVR Games, the studio is also currently working on two unannounced games; one for a AAA games studio, and another for a Hollywood movie studio.

About XR Games

XR Games is a multi award-winning virtual reality (VR) game development studio with over 110 members of staff. The studio works closely with AAA game studios, Sony Pictures, and other IP holders to bring licences to life in VR, and works with the world’s largest publishers and hardware manufacturers such as Meta, PlayStation and Microsoft.


For media inquiries, please contact:

Mat Murray
Head of Marketing - mat.murray@xrgames.io 


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